The video focuses on the Augmented Reality (AR) experience and establishing shared vocabulary. The focus then shifts to discussing the broader applications of AR.

1. Categories of AR Use:

   • There are three categories of AR use: Training, Customer Enablement, and Other Use Cases.
   • For each category, examples are provided in a gray box, while potential goals for using AR in that context are outlined in a green box.

2. Example: Training Use Case:

   • Taking the training use case as an example, the video explores scenarios such as training new employees for tasks like assembly or maintenance and enabling customers with building instructions.
   • Authors are encouraged to understand the specific goals of each project, emphasizing the need to demonstrate the value of AR and tailor the authoring approach accordingly.

3. Authoring to Achieve Goals:

   • The importance of aligning the authoring style with project goals is highlighted.
   • Using the training example, if the goal is to reduce training time, authors might focus on concise, task-specific information. Conversely, if the goal is to improve competency, a more detailed and informational approach may be taken.

4. Tailoring Information for Specific Goals:

   • Authors are urged to consider the specific goals of a project, as these goals inform the inclusion of information, the chosen authoring style (linear or non-linear), and the level of detail provided.
   • The emphasis is on understanding not only what is being done but why it is being done to effectively leverage the capabilities of AR in WorkLink Create.